P: 205.527.2633
E: rpeacock@retailspecialists.com

Reid Peacock

Senior Associate

Reid Peacock is a seasoned commercial real estate professional based in Birmingham, Alabama, currently serving as a Senior Associate. Since 2019, Reid has specialized in retail site development, land acquisition, and zoning coordination. He’s built a reputation for his client-first approach, strong negotiation skills, and ability to manage projects from concept through completion—all while fostering lasting relationships that drive repeat business and referrals.

Prior to his transition into commercial real estate, Reid spent several years in media strategy and planning with national agencies in New York and Birmingham. He worked with high-profile clients such as Dyson, Colgate, and MetLife, delivering data-driven campaign strategies and overseeing large-scale media buys. This background has equipped him with a sharp analytical mindset and a strategic approach that carries over seamlessly into real estate deal-making.

On a Personal Level

Reid is a graduate of the University of Alabama, where he earned his degree in Communications and Information Sciences. He lives in Birmingham with his wife, dog, and soon-to-be first-born child. In his free time, he enjoys playing golf, attending Alabama sporting events, and being an active member of St. Luke’s Episcopal Church.