Ellsworth Subdivision Groundbreaking

February 19, 2020

CONTACT: Courtney Hall
Retail Specialists

BIRMINGHAM, AL – Retail Specialists, a premier commercial real estate firm in the Southeast, announced the groundbreaking on a new residential project, the Ellsworth Subdivision, in Cullman, Alabama. Located off Main Avenue in the southern part of the city, the development is slated to have more than 200 new homes. Homes are estimated to sell for $190,000’s to $250,000’s. Prominence Homes has been selected as the homebuilder for the development.

“As a growing community, it is exciting to see ground broken on this new subdivision which will bring additional housing options to the current and future residents of Cullman. The Ellsworth Subdivision gives people an opportunity to live close to where all the amenities Cullman and Cullman County have to offer.”


Located off Main Avenue, the Ellsworth subdivision will feature new streets and sidewalks as well as newly installed underground utilities. A homeowner’s association will have oversight on the upkeep of the new homes in the neighborhood.   The neighborhood will be in close proximity to dining and shopping options for residents as well as prime access to Highway 69 and Interstate 65.  This location provides ease of access to many recreation areas including Heritage Park, Smith Lake, and the Cullman Wellness and Aquatics Center. 

“Our company’s mission is to improve the quality of life in the communities we serve,” said Robert Jolly, founder and CEO of Retail Specialists. “Whether it’s commercial or residential development, or another way to enhance a city, we are always looking for ways to be community innovators. We are excited to break ground on Ellsworth and bring additional value to the city of Cullman.”

“We’ve been looking for the right opportunity to build in Cullman for a couple of years and this is the perfect property to develop,” said Scott Underwood, chief operating officer for Prominence Homes. “Cullman is a growing area and has the right ingredients for a new development with its access to the Interstate for commuters to Huntsville or Birmingham, its incredible school district, and the shopping, dining and downtown growth. We couldn’t be more excited to break ground on this project.”

The Ellsworth neighborhood is being developed by Retail Specialists, with Sain Engineering handling the civil engineering, and Prominence Homes constructing the new homes. Retail Specialists is handling the development and infrastructure work including the installation of the underground utilities, the leveling and designation of the individual lots, and preparing the lots for Prominence Homes to build homes. Sain Engineering is the civil engineering firm having worked directly with the city on the rezoning and annexing of the property, as well as handling all construction documentation.

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About Retail Specialists

Retail Specialists, LLC (RSI) is a commercial real estate company with offices in Birmingham, AL, and Atlanta, GA. RSI focuses on brokerage, retail project leasing, tenant representation, property management and development. Retail Specialists is agile, proactive, and responsive with the objective of providing unparalleled service and results to our clients. A unique mix of experience, technology, and tenacity allows success in a business we love. RSI is licensed in eight southern states including Alabama, Florida, Georgia, Louisiana, Mississippi, Oklahoma, South Carolina and Tennessee and currently represents retailers, developers, and retail property owners throughout this territory.