Our People

Retail Specialists Partners with Hollywood Feed to Guide Expansion Strategy

Press Release

January 8, 2020

CONTACT: Michelle Moultrie
Retail Specialists

ATLANTA, GA – Retail Specialists is pleased to announce its partnership with Memphis-based pet retail brand, Hollywood Feed. Hollywood Feed serves pets, their owners, caretakers and communities in 100+ stores across 14 states. Retail Specialists is providing consulting services for new locations and renewals in the U.S., working directly with Kent Wills, Chief Financial Officer.

We decided to partner with the Retail Specialists team and Emil to guide our real estate strategy due to their expertise in market development and expansion and portfolio management.”


Consistently ranking atop consumer choice awards in the markets it serves, Hollywood Feed and its family of brands have most recently been named Best Pet Supply Stores by Dallas A-List, Best Pet Store by The Memphis Flyer, Best Self Atlanta Magazine’s Best Pet Store, Best Pet Food and Supplies in the Best of Denton County Awards, and Best New Business by Cary Living Magazine in North Carolina.

Hollywood Feed proudly stands by its brand promise: If your pet doesn’t love it or if you don’t love it, we will gladly replace or refund it. Hollywood Feed offerings include:

  • Hollywood Feed’s signature USA-made line of pet beds, collars and leashesjerky and biscuit treats.
  • Premium pet food brands with wholesome grain-in and grain-free options, including Country Naturals, Nutrisource, Redpaw, Fromm, Taste of the Wild, Zignature, Koha, Orijen, Weruva and others
  • Fresh, frozen, dehydrated and freeze-dried, whole-ingredient treats, including all-natural bones and chews
  • Regular in-store community events and partnerships with local rescues and animal advocacy groups, including pet adoptions, low-cost microchipping, fundraisers, and seasonal activities
  • Knowledgeable team members who each receive 40+ hours of product education and customer service training annually to better serve pets and their owners

“We decided to partner with the Retail Specialists team and Emil to guide our real estate strategy due to their expertise in market development and expansion and portfolio management,” said Kent Wills, chief financial officer of Hollywood Feed.  “Retail Specialists will manage new store leases, renewals, expansions and be a critical part of the entire portfolios oversight, as part of our partnership.”

“Our team couldn’t be more excited to advise Hollywood Feed on building its real estate portfolio,” said Emil GulliaExecutive Vice President for Retail Specialists. “We have a good understanding of who Hollywood Feed’s customers are, so in 2020 our strategy is to open new locations that will best serve the Hollywood Feed consumer as well as build the brand in the right markets. Hollywood Feed has a great product offering and they are a unique tenant for shopping center owners and developers looking to diversify their tenant mix.”

Retail Specialists’ scope of responsibilities is vast and includes creating the strategic plan for U.S. expansion, existing portfolio management, real estate based technology, oversight and involvement of construction, documentation and established Real Estate Operational procedures.

hollywood feed

About Hollywood Feed

In the 1950s, Hollywood Feed opened our first pet supply store on the corner of Hollywood Street and Chelsea Avenue in Memphis, Tennessee. Hollywood Feed is known for friendly and knowledgeable service more than half a century later. We’ve grown from a single store in Memphis to a retail presence spanning the country, with new locations opening each year.

We’ve kept the name Hollywood Feed, despite some confusion, because we want to draw attention to our past and the pet lovers who started the company, the pet lovers who worked tirelessly over the years, and the pet lovers who shopped and continue to shop with us to make the company what it is today.

rsi logo stack

About Retail Specialists

Retail Specialists, LLC (RSI) is the premier retail real estate services firm in the south. We are committed to long-term relationships in property management, retail representation, development, and leasing and brokerage. Founded in 2005, we’ve thrived through tough times and shine under pressure. A unique mix of experience, technology, and data have proven successful in a business we love.

emil gulia

Retailer Representation

Emil Gullia

Executive Vice President


Join the conversation

Sign up for our quarterly newsletter to receive business and real estate insights, news, videos, podcasts, and more!