
Lee Branch
Retail Specialists revived Lee Branch shopping center in Birmingham, Alabama in 2015. They implemented strategies such as rebranding, customer service improvements, optimized tenant mix, and inviting outdoor spaces, which led to an immediate increase in foot traffic by 18% and sales by up to 25%. Popular retailers like Ulta, DSW, and Home Goods were added, making it a successful shopping destination. Today, Lee Branch remains a popular shopping center for shoppers and retailers alike.