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Birmingham firm tapped to guide pet retailer’s growth strategy


Retail Specialists has partnered with Hollywood Feed, a growing pet retail brand with more than 100 stores across 14 states, to help guide their expansion strategy.

The Birmingham-based firm will provide Hollywood Feed with consulting services for new locations and renewals in the U.S., working closely with Hollywood Feed Chief Financial Officer Kent Wills.

We decided to partner with the Retail Specialists team and Emil to guide our real estate strategy due to their expertise in market development and expansion and portfolio management.”


Financial terms of the partnership were not disclosed, and the companies did not say how many new locations will be added as part of the expansion push.

Retail Specialists’ scope of responsibilities is vast and includes creating the strategic plan for U.S. expansion, existing portfolio management, real estate based technology, oversight and involvement of construction, documentation and established Real Estate Operational procedures.

“Our team couldn’t be more excited to advise Hollywood Feed on building its real estate portfolio,” said Emil Gullia, Executive Vice President for Retail Specialists. “We have a good understanding of who Hollywood Feed’s customers are, so in 2020 our strategy is to open new locations that will best serve the Hollywood Feed consumer as well as build the brand in the right markets. Hollywood Feed has a great product offering and they are a unique tenant for shopping center owners and developers looking to diversify their tenant mix.”

Link to the full Birmingham Business Journal article. 


Emil Gullia headshot

Retailer Representation

Emil Gullia

Executive Vice President


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