
FOR IMMEDIATE RELEASE
January 26, 2022
CONTACT: Courtney Hall
Retail Specialists
chall@retailspecialists.com
BIRMINGHAM, AL – Retail Specialists, the premier commercial real estate firm in the Southeast, announced the upcoming groundbreaking for a new residential development, Paxton Farms, in Baldwin County, Alabama. A groundbreaking ceremony is scheduled for February 1 at 1 p.m.
Located in the Foley area at the intersection of County Road 65 and County Road 12, 114 homes are slated for the development. Homes are estimated to sell for $269,000 to $299,000. Prominence Homes has been selected as the home builder for the development.
“Baldwin County is poised for growth over the next five years, so the Paxton Farms development will target the growing demand for workforce housing in Baldwin County,” said Robert Jolly, founder and CEO of Retail Specialists. “A new neighborhood like Paxton Farms will help attract more retail and commercial development in the community.”
Located at the intersection of County Road 65 and County Road 12, the Paxton Farms subdivision will feature new streets and sidewalks. Community leaders feel that this new neighborhood will serve as a catalyst for more dining and shopping development in the area.
“Prominence Homes’ mission is to build quality homes and constantly seek the best locations throughout the state of Alabama,” said Scott Underwood, chief operating officer for Prominence Homes. “Baldwin County’s growth and demand for new housing aligns perfectly with our vision and we are pleased to bring a new neighborhood to Foley.”
The Paxton Farms neighborhood is being developed by Retail Specialists, with JADE Consulting handling the civil engineering, site work by Hill Brothers Construction, Synovus Bank providing financing, and Prominence Homes is constructing the new homes.
Paxton Farms is one of eight residential developments under construction by Residential Specialists. Developments are located throughout Alabama in Bessemer, Calhoun County, Cullman County, Madison County, and Robertsdale, and one project in Jackson, Mississippi. Developments range in size from 125-285 lots and will be phased over several years.

About Retail Specialists
Retail Specialists, LLC (RSI) is a commercial real estate company with offices in Birmingham, AL, and Atlanta, GA. RSI focuses on brokerage, retail project leasing, tenant representation, property management and development. Retail Specialists is agile, proactive, and responsive with the objective of providing unparalleled service and results to our clients. A unique mix of experience, technology, and tenacity allows success in a business we love.